Privacy Policy
Last Updated: October 21, 2025
Important: This Privacy Policy explains how Styln (operated by Silex Holdings, Inc.) collects, uses, and protects your personal information when you use our mobile application and services.
1. Information We Collect
1.1 Information You Provide Directly
- Account Information: When you create an account, we collect your email address, name, and authentication credentials (Sign in with Apple or Google)
- Profile Information: Display name, profile photo, bio, location, date of birth, gender, and pronouns (optional)
- Photos: Images you upload for virtual try-on, closet extraction, and outfit creation
- User-Generated Content: Outfit books, closet items, notes, tags, and preferences
- Communications: Messages you send to customer support
1.2 Information Collected Automatically
- Usage Information: Features you use, actions you take, time spent in app, AI generation counts
- Device Information: Device model, operating system version, unique device identifiers, mobile network information
- Analytics Data: App crashes, performance data, feature usage via Firebase Analytics
- Advertising ID: Mobile advertising identifier for personalized ads (free tier only)
1.3 Information from Third Parties
- Sign-In Services: Basic profile information from Apple or Google when you use their sign-in
- Payment Information: Transaction data from Apple's App Store (we do not store payment details)
2. How We Use Your Information
2.1 To Provide Our Services
- Process your photos through AI models for virtual try-on and clothing extraction
- Organize your digital closet and outfit books
- Generate AI-powered fashion recommendations
- Enable visual search for similar products
- Provide affiliate shopping links
2.2 To Improve and Personalize
- Personalize your experience based on style preferences
- Improve AI model accuracy and performance
- Develop new features and functionality
- Analyze usage patterns to enhance user experience
2.3 For Safety and Security
- Detect and prevent fraud, abuse, and security incidents
- Enforce our Terms of Service
- Comply with legal obligations
2.4 To Communicate
- Send service updates and account notifications
- Respond to support requests
- Send promotional communications (with your consent)
3. How We Share Your Information
3.1 With Your Consent
- Public Outfit Books: When you make outfit books public, they are visible to other users
- Social Sharing: Content you choose to share with followers
3.2 With Service Providers
We share information with trusted third-party service providers who help us operate our services:
- Firebase (Google): Cloud infrastructure, authentication, database, storage, analytics
- Grok (X.AI): AI-powered metadata extraction from photos
- Gemini (Google): AI-powered image generation
- Google Mobile Ads (AdMob): Advertising on free tier (your advertising ID is shared)
- ShareASale: Affiliate product matching and links
- StoreKit (Apple): In-app subscription management
3.3 For Legal Reasons
We may disclose your information if required by law or to:
- Comply with legal process or government requests
- Enforce our Terms of Service
- Protect the rights, property, or safety of Styln, our users, or others
3.4 Business Transfers
If Styln is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy.
4. Data Retention
- Active Accounts: We retain your information while your account is active
- Deleted Accounts: When you delete your account, we remove your personal information within 90 days, except where retention is required by law
- AI Training: We do NOT use your photos to train AI models
- Backups: Some data may remain in backups for up to 90 days after deletion
5. Your Privacy Rights
5.1 Access and Portability
- Request a copy of your personal information
- Export your closet items and outfit books
5.2 Correction and Deletion
- Update your profile information in-app
- Delete individual photos, items, or outfit books
- Delete your entire account in Settings
5.3 Opt-Out Rights
- Marketing: Unsubscribe from promotional emails
- Notifications: Manage push notification preferences in iOS Settings
- Personalized Ads: Limit Ad Tracking in iOS Settings (free tier)
5.4 California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act:
- Right to know what personal information we collect
- Right to delete personal information
- Right to opt-out of sale of personal information (we do not sell your data)
- Right to non-discrimination for exercising privacy rights
5.5 European Privacy Rights (GDPR)
European Union residents have rights under the General Data Protection Regulation:
- Right to access, rectify, or erase your data
- Right to restrict or object to processing
- Right to data portability
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority
6. Children's Privacy
Styln is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@styln.ai.
7. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We use Firebase's global infrastructure, which complies with applicable data protection laws and frameworks such as the EU-US Data Privacy Framework.
8. Data Security
We implement industry-standard security measures to protect your information:
- Encryption in transit (HTTPS/TLS)
- Encryption at rest (Firebase Security)
- Secure authentication (Firebase Auth with Apple/Google Sign-In)
- Access controls and monitoring
- Regular security audits
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
9. Third-Party Links
Our app contains affiliate links to third-party retailers. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before making purchases.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the new policy with an updated "Last Updated" date
- Sending an in-app notification or email
- Requiring acceptance before continued use (for significant changes)
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Email: support@styln.ai
Company: Silex Holdings, Inc. (Delaware)
App Store Publisher: Spin & Dine LLC (Texas)
12. Specific Disclosures
12.1 AI Processing
- Your photos are processed by Grok (X.AI) for metadata extraction
- AI-generated images are created using Gemini (Google)
- We do NOT use your photos to train third-party AI models
- Photos are processed server-side and stored securely in Firebase Storage
12.2 Advertising (Free Tier Only)
- We display ads via Google Mobile Ads (AdMob) to free tier users
- Your advertising ID and usage data are shared with AdMob
- Premium subscribers do not see ads and their data is not shared with ad networks
- You can limit ad tracking in iOS Settings
12.3 Affiliate Commissions
- We earn commissions when you purchase through our affiliate links
- We use ShareASale and other affiliate networks
- Clicking affiliate links shares anonymized click data with merchants
- This does not affect product pricing